Going Digital in Cinema
Popcorn in hand, settled in their seats, the audience expects to be transported to another world. The combination of screenplay, high quality image with super wide color replication, enhanced sound and sometimes 3D experience must result in an exciting climax to their much anticipated leisure time. The advertisements, promotions and trailers provide valuable opportunities to engage with the audience, build loyalty and invite more sales even before the film begins.
Light up the Town!
From the facade to the foyer entrance, digital display solutions capture the attention of passers-by enticing them with the immersive experience inside. Choosing the right signage solutions can help cinemas gain, entertain and retain customers, delivering a 360 degree cinema experience.
The Future of the Foyer
Cinemas are transforming. Operators are seeking ways to create an entertainment experience which will keep visitors returning and staying for longer. By developing personalized social spaces and gaming areas, visitors are encouraged to make the cinema a destination for social gathering and entertainment, separate from the movie itself. Today's display technology plays a key role in turning the lobby into a virtual amusement park.
Meet and Eat
A visit to the concessions stand is de rigueur for the cinema goer, it’s a rite of passage before settling into your seat for the main event. For the cinema owner this represents the ideal opportunity to increase revenues with well conceived signage. Digital menu boards can greatly influence concession sales, promoting time appropriate food choices, combo meal deals and cross sell opportunities within the venue. With instant and scheduled updates the messages and menu options can be changed throughout the day. Here, advertising can appeal to the senses, temping with subliminal messaging in life-size dimension: the fizz of the coke, the popping of the corn – it’s powerful point of sale upselling!
When your customer is anxious to make his purchase before the movie starts, providing efficient service at the sales counter contributes greatly to visitor satisfaction and increases upselling and cross selling opportunities. Reliable and easy to read cash desk monitors which address the well-being of the operator with ergonomic adjustment and built-in Low Blue Light Plus technology filtering out hazardous blue light emissions and flickering are important to secure operational excellence.
The operational heartbeat
Creating the ultimate cinematic experience which will keep your customers returning again and again does not just happen by chance! The heartbeat of the operation, the back office, might not be one of the public entertainment areas, but it is no less important in terms of the smooth operation which will directly influence public perception. Everything that supports the satisfaction of the cinema-goer has been planned and set-up in the back office – this is why it is so important to ensure operational excellence in this area.